If you have not yet jumped on the bandwagon that is social media marketing, or you have only just begun, then you can hopefully avoid these 5 common errors committed in social media, or else get a better understanding of why you’re just not getting it.

1. Trying to do too much too soon. It will play to your best advantage to focus on one thing (Facebook, Twitter, LinkedIn) at a time and put in 100% of your time and effort to learn and use it effectively.

2. Expecting immediate results. It is important to understand that relationship-building is a process that takes time, patience, and passion.

3. No time-management or consistency. You must make time to be successful. You need to post/maintain your social networking site on a regular basis or may lose the followers you have gathered.

4. Spamming. It is not just about advertising. Marketing is all about building relationships, so that people in your community will come to know you and trust you, then come to you for whatever it is that you have to offer.

5. Appearing unauthentic. Social media is all about being real, authentic, genuine, and transparent. It is important for newcomers to understand that they need to be themselves in order to find real success on social media platforms.

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This entry was posted on Wednesday, February 3rd, 2010 at 2:05 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.