What is Social Bookmarking?

January 5th, 2010 by admin

Have you ever sent an email to a friend that included a link to a website you thought they might find interesting?  If you answered yes, then you have participated in social bookmarking.

With that, social bookmarking allows you to save links to web pages that you want to remember and/or share. This is made possible by simply tagging a website and saving it for later. However, instead of saving the websites to your web browsers, you are saving them to the actual web.

Not only can you save your favorite websites and send them to friends, but you can also look at what other people have found interesting enough to tag. This is made possible as many social bookmarking sites provide web feeds for their lists of bookmarks, including lists organized by tags. As a result, subscribers are enabled to become aware of new bookmarks as they are saved, shared, and tagged by other users.

Click here to learn more about the benefits of social bookmarking.

10 Rules for Setting Your Internet Marketing Budget

September 29th, 2008 by admin
  1. If you’re building a new site, expect to spend 2X that amount again in the year after the site launches. Unless you want it to sit there, all alone, with no traffic.
  2. If you want a site built by a single untrained individual who ‘learned how to use Dreamweaver’, expect to spend less than $2000. Also, expect to build a new site within 3 months.
  3. If you want a site built by a 5-10 person, boutique-style agency, expect to spend, at an absolute minimum, $10,000. These are experts, and they deserve to be paid as experts.
  4. If you find a 5-10 person, boutique-style agency that’ll build you a site for $2000 or less, expect something that looks like they had a sneezing fit during the design phase.
  5. If you expect to get a #1 ranking on Google for $99, you’re insane.
  6. If you hire a smart individual with a proven track record to optimize your site for search engines, expect to pay at least $5000, one time. Unless they’re your friend, or they’re willing to work hourly.
  7. If you hire a big agency with all sorts of fancy tools, an army of copywriters and other expertise for search engine optimization, expect to pay, at an absolute minimum, $50,000 for a one-year engagement.
  8. If you want to double your sales this year, you are going to have to pay more than $1000 to do it.
  9. Reliable hosting costs more than $9.95 a month.
  10. If you’re spending $250,000 to build your product and get it to market, don’t tell me you can’t spend $15,000 to give it a decent web site, unless you want to watch my eyes bug out like I’ve been suddenly depressurized.

post courtesy of Ian Lurie: http://www.conversationmarketing.com/2008/09/setting-your-internet-marketing-budget.htm