I just took my dog to the pet spa while I left town for the weekend, leaving my business card for emergency contact info. When I picked her up, the owner and I were discussing how to get the most from his website 
when I told him I would be glad to help if he ever has problems. He had read my business card, and knew that I did SEO, to which he said that he had SEO, the Yellow Pages. I have heard it a thousand times, but it still gets to me…the Yellow Page listings are not search engine optimization services.
So here is the difference between SEO services and Yellow Pages listings:
•
Yellow Pages listing. With services similar to local and regional directories, the Yellow Pages directory offers several packages that include a listing on their site. The search results will return a listing for the Yellow Pages site, and then users will be directed to your company site.
The Downside: Search results ALWAYS link to their site, searchers aren’t directly routed to your site; your site never ranks, and you have no long-lasting effects. Ranking is contingent on any work done on their site, you are dependent on them to have high rankings and good site maintenance.
•An independent SEO and Internet Advertising Company. Taking an SEO company one step further, they will offer complete SEO services, as well as other internet advertising, social advertising, banner advertising, and affiliate marketing to give a complete presence on the internet. This type of company may also assist you in the selection of a web designer, or participate in the web design process to achieve the best on-site optimization possible.
The Downside: This type of company is dedicated to your company’s complete online presence and therefore has no downside.
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I just took my dog to the pet spa while I left town for the weekend, leaving my business card for emergency contact info. When I picked her up, the owner and I were discussing how to get the most from his website when I told him I would be glad to help if he [...]
Smart business owners and decision makers know, to reach your customers, you must go where they go. There’s a reason beer instead of Barbie dolls is advertised at football games. Even the movie theaters understand the rules, go to a chick flick-see other chick flick trailers, go to an action film-see other action trailers. The [...]
I just took my dog to the pet spa while I left town for the weekend, leaving my business card for emergency contact info. When I picked her up, the owner and I were discussing how to get the most from his website when I told him I would be glad to help if he [...]
A company advertising to a niche market seeks to meet the needs not being addressed by the mainstream market. What’s the upside of this type of focus? There is significant identification that develops when a product is meeting a select need. Monogrammed stationary, team or city themed merchandise, haircare products that exactly target your frizz… [...]
Smart business owners and decision makers know, to reach your customers, you must go where they go. There’s a reason beer instead of Barbie dolls is advertised at football games. Even the movie theaters understand the rules, go to a chick flick-see other chick flick trailers, go to an action film-see other action trailers. The [...]
I just took my dog to the pet spa while I left town for the weekend, leaving my business card for emergency contact info. When I picked her up, the owner and I were discussing how to get the most from his website when I told him I would be glad to help if he [...]
A company advertising to a niche market seeks to meet the needs not being addressed by the mainstream market. What’s the upside of this type of focus? There is significant identification that develops when a product is meeting a select need. Monogrammed stationary, team or city themed merchandise, haircare products that exactly target your frizz… [...]
Smart business owners and decision makers know, to reach your customers, you must go where they go. There’s a reason beer instead of Barbie dolls is advertised at football games. Even the movie theaters understand the rules, go to a chick flick-see other chick flick trailers, go to an action film-see other action trailers. The [...]
With the new president in office come new policies and policy changes. The question is how this will impact us and our daily tasks. According to, Dan Dimit, several of Obama’s new policies are going to directly affect internet marketers.
Deploy a modern communications infrastructure:
Obama and Biden believe we can get true broadband to every community [...]
If you’re building a new site, expect to spend 2X that amount again in the year after the site launches. Unless you want it to sit there, all alone, with no traffic.
If you want a site built by a single untrained individual who ‘learned how to use Dreamweaver’, expect to spend less than $2000. Also, [...]
I just took my dog to the pet spa while I left town for the weekend, leaving my business card for emergency contact info. When I picked her up, the owner and I were discussing how to get the most from his website when I told him I would be glad to help if he [...]
Maybe you could have guessed this, but those of us that work in online jobs are online tons of hours a week. Because of this, we have the inside scoop on new Internet trends, the latest products, and a lot of cool news from around the world. The good news is…we are going to give [...]
Steps to On-site Optimization
Though the biggest key to a nice ranking site is good copy, a good quick check on a site to how well the optimization is, is as follows.
1. Does the page title target the most important terms? Not only should the page titles have the key terms included, they should be repeated [...]